UX with Marta
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My path into UX/UI Design
I transitioned into design from a background in communication and marketing. That foundation now helps me blend empathy, clarity, and strategy in every digital experience I create.
My work is guided by four principles:
User-Centered
Every decision starts with real user insights from research and testing.
Accessible
Good design removes barriers—making experiences accessible, inclusive, and meaningful for everyone.
Collaborative
Great design is built together.I work with developers, stakeholders, and teams from day one to create solutions that are cohesive, feasible, and impactful.
Evolving
I stay curious—constantly learning new tools, exploring fresh strategies, and testing innovative ideas to push design beyond the expected.
Professional Experience
Human-centered design has been the steady thread in my career, long before I entered UX. In every role, I delivered by listening, observing, and understanding people—then shaping experiences that made every interaction feel worth their while.
UX/UI Designer
2023 - Current
UX with Marta
Designing intuitive, minimal, and human-centered digital experiences—blending analytical thinking with a refined aesthetic to create solutions that work beautifully for users and deliver value to businesses.
CX & Digital Marketing Specialist
2020 - 2024
Freelancer @ AdvoCX / ViTech Digital
Optimized customer support journeys for AdvoCX (Zendesk partner) through research, journey mapping, and CX strategy.
Email Marketing Specialist
2021 - 2022
Freelancer @ Paige Parrino Marketing
Led web and email strategies for eCommerce clients, improving clarity, usability, and conversions through iterative design and performance analysis.
Sales Representative
2018 - 2020
Zendesk
Developed prospect-focused outreach at Zendesk, addressing customer pain points and service experiences. Recognized as Top SDR in Q1 and Q2 2019 for performance and impact.
Skills & Expertise
I work with industry-leading design and development tools to create exceptional user experiences.
UX Auditing
UX Design
UX Research
UI Design
Atomic Design
Interaction Design
Prototyping
Development Hand-Off
Design System
Accessibility
Wireframing
Usability Testing
Information Architecture
Figma
Education & Certifications
Continuous learning is important to me. Here are some of my key educational achievements.
Boolean - UX/UI Design
Uxcel - UX Design Foundations
Uxcel - Introduction to Design Audits
Uxcel - Information Architecture
DMI - Digital Marketing Specialist
Meta - Statistics for Marketing
Beyond Design
Things that inspire me outside work:
Digital Illustration
Animals
Outdoors
Fitness
Nutrition
Wellness
Philosophy
Mental Health
Psychology
Science
Podcasts
Feel like we’re on the same page?
I work best with people who value clarity, empathy, and purposeful design—and who believe in creating experiences that truly make a difference. If my approach and interests resonate with you, let’s start the conversation.
Get in touch
UX with Marta
Home
About
Portfolio
Services
Blog
Get in touch!
My path into UX/UI Design
I transitioned into design from a background in communication and marketing. That foundation now helps me blend empathy, clarity, and strategy in every digital experience I create.
My work is guided by four principles:
User-Centered
Every decision starts with real user insights from research and testing.
Accessible
Good design removes barriers—making experiences accessible, inclusive, and meaningful for everyone.
Collaborative
Great design is built together.I work with developers, stakeholders, and teams from day one to create solutions that are cohesive, feasible, and impactful.
Evolving
I stay curious—constantly learning new tools, exploring fresh strategies, and testing innovative ideas to push design beyond the expected.
Professional Experience
Human-centered design has been the steady thread in my career, long before I entered UX. In every role, I delivered by listening, observing, and understanding people—then shaping experiences that made every interaction feel worth their while.
UX/UI Designer
2025 - Current
UX with Marta
Designing intuitive, minimal, and human-centered digital experiences—blending analytical thinking with a refined aesthetic to create solutions that work beautifully for users and deliver value to businesses.
CX & Digital Marketing Specialist
2020 - 2024
Freelancer @ AdvoCX / ViTech Digital
Optimized customer support journeys for AdvoCX (Zendesk partner) through research, journey mapping, and CX strategy.
Email Marketing Specialist
2021 - 2022
Freelancer @ Paige Parrino Marketing
Led web and email strategies for eCommerce clients, improving clarity, usability, and conversions through iterative design and performance analysis.
Sales Representative
2018 - 2020
Zendesk
Developed prospect-focused outreach at Zendesk, addressing customer pain points and service experiences. Recognized as Top SDR in Q1 and Q2 2019 for performance and impact.
Skills & Expertise
I work with industry-leading design and development tools to create exceptional user experiences.
UX Auditing
UX Design
UX Research
UI Design
Atomic Design
Interaction Design
Prototyping
Development Hand-Off
Design System
Accessibility
Wireframing
Usability Testing
Information Architecture
Figma
Education & Certifications
Continuous learning is important to me. Here are some of my key educational achievements.
Boolean - UX/UI Design
Uxcel - UX Design Foundations
Uxcel - Introduction to Design Audits
Uxcel - Information Architecture
DMI - Digital Marketing Specialist
Meta - Statistics for Marketing
Beyond Design
Things that inspire me outside work:
Digital Illustration
Animals
Outdoors
Fitness
Nutrition
Wellness
Philosophy
Mental Health
Psychology
Science
Podcasts
Feel like we’re on the same page?
I work best with people who value clarity, empathy, and purposeful design—and who believe in creating experiences that truly make a difference. If my approach and interests resonate with you, let’s start the conversation.
Get in touch
My path into UX/UI Design
I transitioned into design from a background in communication and marketing. That foundation now helps me blend empathy, clarity, and strategy in every digital experience I create.
My work is guided by four principles:
User-Centered
Every decision starts with real user insights from research and testing.
Accessible
Good design removes barriers—making experiences accessible, inclusive, and meaningful for everyone.
Collaborative
Great design is built together.I work with developers, stakeholders, and teams from day one to create solutions that are cohesive, feasible, and impactful.
Evolving
I stay curious—constantly learning new tools, exploring fresh strategies, and testing innovative ideas to push design beyond the expected.
Professional Experience
Human-centered design has been the steady thread in my career, long before I entered UX. In every role, I delivered by listening, observing, and understanding people—then shaping experiences that made every interaction feel worth their while.
UX/UI Designer
2025 - Current
UX with Marta
Designing intuitive, minimal, and human-centered digital experiences—blending analytical thinking with a refined aesthetic to create solutions that work beautifully for users and deliver value to businesses.
CX & Digital Marketing Specialist
2020 - 2024
Freelancer @ AdvoCX / ViTech Digital
Optimized customer support journeys for AdvoCX (Zendesk partner) through research, journey mapping, and CX strategy.
Email Marketing Specialist
2021 - 2022
Freelancer @ Paige Parrino Marketing
Led web and email strategies for eCommerce clients, improving clarity, usability, and conversions through iterative design and performance analysis.
Sales Representative
2018 - 2020
Zendesk
Developed prospect-focused outreach at Zendesk, addressing customer pain points and service experiences. Recognized as Top SDR in Q1 and Q2 2019 for performance and impact.
Skills & Expertise
I work with industry-leading design and development tools to create exceptional user experiences.
UX Auditing
UX Design
UX Research
UI Design
Atomic Design
Interaction Design
Prototyping
Development Hand-Off
Design System
Accessibility
Wireframing
Usability Testing
Information Architecture
Figma
Education & Certifications
Continuous learning is important to me. Here are some of my key educational achievements.
Boolean - UX/UI Design
Uxcel - UX Design Foundations
Uxcel - Introduction to Design Audits
Uxcel - Information Architecture
DMI - Digital Marketing Specialist
Meta - Statistics for Marketing
Beyond Design
Things that inspire me outside work:
Digital Illustration
Animals
Outdoors
Fitness
Nutrition
Wellness
Philosophy
Mental Health
Psychology
Science
Podcasts
Feel like we’re on the same page?
I work best with people who value clarity, empathy, and purposeful design—and who believe in creating experiences that truly make a difference. If my approach and interests resonate with you, let’s start the conversation.
Get in touch